Media Strategy – Reaching Your Customers Effectively
So you have created a wonderful advertisement that seems to be catchy enough to break over the din and attract...
Marketing
Creativity In Advertising – Rising Above The Din
Has it ever happened to you that while watching a video on YouTube, suddenly an add popped up and as...
Research & Planning In Advertising Campaigns
Advertising is expensive with one of the highest absolute costs of all the tools within an Integrated Marketing Communication (IMC)...
Understanding Advertising, Ethics & Regulation In Indian Advertising
Advertising is a form of mass communication that is paid by the sponsor and is intended to carry a promotional...
New Product Development: A Step-By-Step Process
New product development is a double-edged sword. To remain relevant in the market and stay ahead of the competition, every...
